Old School Design: Gatorade NFL Lids

 

From time to time, it is great to look back at some truly classic designs from years gone by. In today's article, I want to take a look at some interesting collectibles form the 1970's. Gatorade was still distributed in glass bottles with vacuum sealed metal lids in the 1970's. In a special promotion, Gatorade featured all of the teams in the NFL on the bottle lids. I remember this promotion very well. Each time we would make a trip to the grocery store, we would search through the Gatorade display looking for the team we were missing. I think we consumed much more Gatorade than we needed to, but it was the thrill of the hunt finding these gems each week that made it special.

The lids contain some truly classic designs. There are some interesting old school helmet designs represented here. The lids feature many classic NFL looks from the 1970's, like the early blue Houston Oilers design, Pat Patriot, a white Eagles look and the original Cincinnati BENGALS design.

The 1970's was an era where some really classic designs were produced. There was an innocence to the business back then and the designs of the day bring back special memories for those of us old enough to remember them. These Gatorade lids are a great example of what design looked like in the sports world of the 1970's. These lids are probably mostly forgotten, but provide a great window to the sports world design of the past.

Comments

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I had that collection......Gatorade in glass bottles with vacum seald metal lids, original falvor made by Stokley Vancamp......

[Don P.]

They made these in a few different years but I'm not sure which exactly. I'm sure someone could tell by comparing the helmet designs. The rams one has the white horns so is earlier than the ones pictured, etc. My brother and I each have a set that were never mounted on the jars, which may well be the only two existing sets of any years out there in that condition. No rust or marks underneath, and all have that protective seal over the top. We were debating on putting them on that well known auction site, hence checking online once in a while to see what pops up, like this site. A definite blast from the past.

[Mike]

I too had the whole collection, including Seahawks and Tampa Bay Buc's. I drank so much gatorade I pooped green....

[Wade]

Had fun collecting these as a kid in '73 and managed to still have them today. Interesting thing was that several of the teams had different versions of their helmets featured making it fun to chase down all the variations.