For kids growing up in the 1970's and early 1980's, your sources for sports licensed products were a bit limited. At that time, there were no fan shops at the mall and the industry was still in its infancy before exploding later in the 1980's. We certainly didn't have the internet to use to find our favorite team's jersey. If you were a fan of your local NFL team, your only real source for merchandise was at your team's stadium concession stand or at an obscure sporting goods store tucked into a small corner of your metropolitan area.
The one place kids knew that they could find all of their favorite sports team gear was the Sears catalog. Each year I would wait with ridiculous anticipation for the Sears Christmas catalog to arrive at our door. The Sears catalog could always be counted on to contain the greatest collection of sports licensed products that a kid could desire. Sears would always have the perfect replica jersey, jacket, beanie hat or pajamas to satisfy your need to support your team.
You could even find items like push-pins, pennant collections and even Electronic Football player sets. The Sears catalog was like a gift from sports heaven. I blame the Sears catalog for feeding my sports logo obsession as a child, but I couldn't wait to see what was new each year and add it to my list of must-have items. I'm sure many of you had a pair of those classic NFL pajamas!