As the NBA season draws near, I'm ready to start delivering some regular commentary on my favorite pro league. I have been searching around for some classic NBA images and came across this classic ad featuring Magic Johnson.
What strikes me about this ad from 1982 is the simplicity of the image and the message. There are no really catchy slogans other than the "Feelin' 7up" being used. Magic is not dressed up in a crazy costume or pictured saving the world. The image is just a simple picture of Magic and his classic smile holding up the product he is endorsing. Add in his signature and a look at the Lakers logo on his jersey and there you have it.
Magic's classic smile was his trademark and that is all that 7up relied on in this ad to market their product. In the sports advertising world we live in today, it is "refreshing" to look back at the simplicity of an old ad like this one. Just show the celebrity holding your product with a smile on his face. It is a simple, but extremely effective endorsement of a product, old school style.