I'm all for a good oversized logo on a basketball court. Most major colleges and NBA teams feature a big, oversized logo at center court. However, after watching a few games of the South Carolina Gamecocks on their home floor at Colonial Life Arena in Columbia, I have seen center court graphics gone wild!
The center court logo at SC home games takes the concept to an entirely new level. The court doesn't just feature the huge SC Gamecock logo (which could probably initiate a discussion of its own), but also features additional lettering that creates a massive graphic that dominates the entire court. The Gamecock logo is surrounded by a huge arching SOUTH CAROLINA over the top of the mascot and the words Colonial Life Arena below. The graphic is so overpowering that it interferes with your ability to see the players on the television broadcast when they are over the graphics.
When the players come across midcourt, the additional letter graphics are so visually overpowering that you have trouble seeing the action on the court. The South Carolina word nearly stretches from the top of the key on one end of the court to the other. Like I said before, I'm all for the current trend of huge logos on basketball courts, but this one takes the concept way too far. The logo would look great standing alone, but the overpowering text makes watching a game on this floor very difficult.